This is a diary brand that is HUGE amongst planner fans — it’s definitely another ‘cult’ brand… some may even say “it’s a way of life”. The Hobonichi Techo planner range is largely in Japanese… but that doesn’t deter fans! Milligram received its first range of Hobonichi in late 2017 and they flew out the door!
The colours and covers are hugely varied but it’s the paper and styling that attracts fans. They’re fountain pen friendly and have a clean design that allows you to be minimal or go crazy with colour and customisation. There are three styles: the A6 Original (Japanese) and A6 Planner (English), the A5 Cousin (Japanese) and the slimmer Weeks (Japanese).